Top 10 marketing lessons from the Olympic Games

In the wake of 17 days of British and global sporting achievement, Nicola Clark, writing for Marketing Magazine, highlights 10 top marketing lessons from London’s historic Games.

1. Don’t be afraid to show your emotion

2. Pick a side: Don’t sit on the fence

3. Engage with your employees

4. Act like a media owner, not a brand

5. You don’t own the Olympics: your consumers do

6. Don’t get carried away with brand tracking; focus on the big picture

7. Don’t be afraid to polarise opinion

8. Be eccentric

9. Activation is everything

10. Embrace real role models

An excellent article and to read the full piece visit the Marketing Magazine Website

Source: Marketing

Category: Editorial