AEG’s Kimberly Kriss on putting the science back into marketing

| 16/07/2013 | 0 Comments

Kimberly Kriss, senior vice president of marketing at AEG Europe discusses the need to put science back into marketing to prove its value to building business and the importance of understanding which channels customers are using.

Click here to watch the interview

 

Source: Marketing Week

 

Category: Industry News

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