Case study: d-Fuse

Business Area: Event Design & Management

Project Brief:

Help prepare application for financing. Develop Corporate ID and Branding. Manage UK launch

Timeframe: 3 months

Actions:

As part of developing the brand we prepared a business plan, and provided support with internal re-organisation and processes to enable the company to compete more effectively.

We managed the production of all marketing materials, from concept to final production – including brochures, photography and press packs, as well as all corporate stationery.

Outcomes:

  • Secured 100% of applied for funding
  • Managed UK launch of d-Fuse at the UK’s largest fashion trade show, 40°
  • Secured coverage in specialist trade and regional press
  • Successful introduction to specialist UK fashion agent, and associated sales network, with access to over 150 outlets

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