Code of Conduct

Code of Conduct

Our principal employees are members of either the Chartered Institute of Marketing or the Chartered Institute of Public Relations and Satsuma (Europe) Ltd, commonly referred to as Satsuma or Satsuma Consultancy, adhere to both Codes of Conduct.


1. We agree to:

  1. Maintain the highest standards of professional endeavour, integrity, confidentiality, financial propriety and personal conduct;
  2. Deal honestly and fairly in business with employers, employees, clients, fellow professionals, other professions and the public;
  3. Respect the customs, practices and codes of clients, employers, colleagues, fellow professionals and other professions in all countries where they practise;
  4. Take all reasonable care to ensure employment best practice including giving no cause for complaint of unfair discrimination on any grounds;
  5. Work within the legal and regulatory frameworks affecting the practice of business, marketing and public relations in all countries where they practise;

Principles of Good Practice

2. Fundamental to good business, marketing and public relations practices are:


  • Honest and responsible regard for the public interest;
  • Checking the reliability and accuracy of information before dissemination;
  • Never knowingly misleading clients, employers, employees, colleagues and fellow professionals about the nature of representation or what can be competently delivered and achieved;


  • Being aware of the limitations of professional competence: without limiting realistic scope for development, being willing to accept or delegate only that work for which practitioners are suitably skilled and experienced;
  • Where appropriate, collaborating on projects to ensure the necessary skill base.
  • Transparency and conflicts of interest; Declaring conflicts of interest (or circumstances which may give rise to them) to clients, potential clients and employers as soon as they arise;
  • Ensuring that services provided are costed and accounted for in a manner that conforms to accepted business practice and ethics.


  • Safeguarding the confidences of present and former clients and employers;
  • Being careful to avoid using confidential and ‘insider’ information to the disadvantage or prejudice of clients and employers, or to self-advantage of any kind;
  • Not disclosing confidential information unless specific permission has been granted or the public interest is at stake or if required by law.

Privacy Statement

Satsuma has created this statement to demonstrate our firm commitment to your privacy, and the high value we place on any information you provide us with.

Unique personal information

Satsuma will not collect via this website any personal information about you (i.e. your name, address, telephone number, or email address), unless you provide it to us voluntarily. The only ways we can obtain your personal information is if you:

(a)     Submit it to us via one of our online forms

(b)     Send us a general enquiry or feedback via our contact form

If you do not want your personal information to be collected, please do not submit it to us.

How we utilise your feedback

Satsuma places a high value on the information that our site visitors send to us. It gives us a better understanding of what you want from the Satsuma Consultancy, which in turn enables us to improve the web site and our range of services.

When you do provide us with personally identifiable information, we will only use it to improve the services we offer, or as a basis for contacting you about Satsuma Consultancy matters which we think might be of interest to you.

The information you provide will be kept confidential and will only be used to support your relationship with Satsuma; it will not be disclosed or sold to any outside organisation.

Should you prefer us not to publish your personal testimonials on the Satsuma website or if you do not want your name to be attributed to these, please let us know this when submitting your correspondences.

Notification of changes in Privacy Policy

If we decide to change our privacy policy, we will post those changes on our web site so our visitors are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in any manner other than that stated at the time it was collected, we will notify you by email. You will then be able to choose whether we use your information in this way. We will use information in accordance with the privacy policy under which the information was collected.

Legal Notice

Satsuma (Europe) Ltd takes reasonable care to make sure that the information appearing on the web site is accurate and up-to-date. However, errors and omissions do occur and the user or visitor should not take the accuracy of the information for granted.

Satsuma (Europe) Ltd has no control over the utilisation of information appearing on the site by visitors and outside parties. Under no circumstances shall the Satsuma Consultancy, nor its affiliates, agents, and suppliers, be liable for any damages, including without limitation, direct, indirect, incidental, special, punitive, consequential, or other damages (including without limitation lost profits, lost revenues, or similar economic loss), whether in contract, tort, or otherwise, arising out of the use or inability to use the materials available in this site or any linked site, even if we are advised of the possibility thereof, nor for any claim by a third party.

You are not obliged to ask permission to provide a direct link to our web site. However, we do ask that as a courtesy, you address requests to:  

We do not permit any of our web pages to be loaded into frames on your web site. All of our web pages must be loaded into the entire window of the user.

External Links

Satsuma cannot and has not reviewed any of the web sites linked to its own web site and therefore cannot be liable for their content. Users and visitors link to other web sites at their own risk and use such sites according to their terms and conditions. Listings should not be taken as endorsements of any kind. We cannot guarantee that these links will work at all times and we have no control over the availability of the linked pages.

Transmitted material

Please do not post or transmit to any part of the Satsuma website, the following types of material:

  • Unlawful
  • Threatening
  • Defamatory
  • Obscene
  • Scandalous
  • Inflammatory
  • Pornographic
  • Offensive
  • Or any other material which could result in any civil or criminal liability in the United Kingdom.

Copyright Information 

Copyright law protects the information on the Satsuma website. You are not permitted to copy or imitate in any manner the design elements, colour palette, layout, html coding, scripting of any kind, or the look and feel of the Satsuma web site.