Case study: d-Fuse
Business Area: Event Design & Management
Project Brief:
Help prepare application for financing. Develop Corporate ID and Branding. Manage UK launch
Timeframe: 3 months
Actions:
As part of developing the brand we prepared a business plan, and provided support with internal re-organisation and processes to enable the company to compete more effectively.
We managed the production of all marketing materials, from concept to final production – including brochures, photography and press packs, as well as all corporate stationery.
Outcomes:
- Secured 100% of applied for funding
- Managed UK launch of d-Fuse at the UK’s largest fashion trade show, 40°
- Secured coverage in specialist trade and regional press
- Successful introduction to specialist UK fashion agent, and associated sales network, with access to over 150 outlets
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