Bank of England seeks PR support to promote diversity credentials
The embattled Bank of England has launched a hunt for PR support to promote itself as a place that encourages diverse employment.
The Bank has issued the brief to bring in an external agency for a fixed term of three months.
This is the first time that the Bank of England has proactively sought PR support to promote its diversity credentials.
The brief comes as a response to the Bank’s Annual Diversity Report 2011, which includes a plan to develop ‘public relations material and stories to increase public awareness of the Bank’s inclusive and diverse workforce’ in 2012.
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Source: PR Week.
Category: Industry News
