How to transform your employees into an army of brand journalists
In today’s media surplus, getting employees to create content can help you stand out, and focus on quality, says Shafqat Islam, chief executive & co-founder, NewsCred.
Employees can deliver niche expertise with an intimate understanding of their brand, which makes them credible in consumers’ eyes. But getting them involved with content creation is a waste if you are not providing basic training and laying down an organisational structure.
In order to be successful at this, brands need to roll out a framework that makes it easier for employees to become content-creators.
Source: Marketing magazine read more
Category: Editorial, Industry News