How to transform your employees into an army of brand journalists

| 28/05/2014 | 0 Comments

In today’s media surplus, getting employees to create content can help you stand out, and focus on quality, says Shafqat Islam, chief executive & co-founder, NewsCred.

Employees can deliver niche expertise with an intimate understanding of their brand, which makes them credible in consumers’ eyes. But getting them involved with content creation is a waste if you are not providing basic training and laying down an organisational structure.

In order to be successful at this, brands need to roll out a framework that makes it easier for employees to become content-creators.

Source: Marketing magazine read more

Category: Editorial, Industry News

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