Category: Editorial
Agony Aunt Jackie Elliot on LinkedIn, investment, and winning awards
Jackie Elliot, chairman at Cathcart Consulting, answers questions ranging from accepting connections on LinkedIn to dealing with embarrassing client related situations The right way to link up What is the rule on who to accept or approach with regards to LinkedIn? In a recent PRWeek ‘Seeing Red’, Karen Triggs asked for the human touch […]
£477,000? Maybe we’re worth it
There are some articles you read and tweet. Then there are the rare gems that you just have to keep. This one is the latter. Lawyers and Marketing. Two of Satsuma’s current favourite topics. Enjoy…and if you’re a strategic marketing person reading this, or “support” (sic) in a law firm, the reader comments at the […]
How to transform your employees into an army of brand journalists
In today’s media surplus, getting employees to create content can help you stand out, and focus on quality, says Shafqat Islam, chief executive & co-founder, NewsCred. Employees can deliver niche expertise with an intimate understanding of their brand, which makes them credible in consumers’ eyes. But getting them involved with content creation is a waste […]
Women “falling off the edge”! Can we still afford to ignore the call for quotas?
The 2013 Diversity League Table report has made a number of observations and findings that the legal profession, in fact professions in general, can no longer ignore. Women appear to be “falling off the edge” as they attempt to make the career transition to the highest levels. The figures for senior Black lawyers are little […]
‘Employer branding can do real harm so stop it’
This interesting piece is an open letter to the members of the HR community generally engaged in what has commonly become known as employer branding. Written by Marketing Week columnist, Mark Ritson. His message to this large and rapidly growing community can be summarised in a single word: Stop. “I appreciate that you are only doing what […]
Thanks for the Warm Up…
A number of major brands, unable to access Olympics Games marketing opportunities are looking to capitalise on Olympic fever and take advertising packages leading up to the 2012 Paralympic Games. And with media sellers being ‘sensible’ with pricing, this is proving to be a canny move as demand for tickets reaches unprecedented levels. Let’s not […]
Top 10 marketing lessons from the Olympic Games
In the wake of 17 days of British and global sporting achievement, Nicola Clark, writing for Marketing Magazine, highlights 10 top marketing lessons from London’s historic Games. 1. Don’t be afraid to show your emotion 2. Pick a side: Don’t sit on the fence 3. Engage with your employees 4. Act like a media owner, […]
